Renaissance Hotels’ new U.S. flagship property, the Renaissance New York Midtown Hotel, which opened in Manhattan on 21 March 2016, personifies the brand’s ‘Fearlessly Chic’ global design philosophy and ‘Business Unusual’ outlook by catering to the Next Generation business traveler who seeks adventure and a connection with the local neighborhood on every business trip. Award-winning design studio Jeffrey Beers International (JBI) captures the authenticity and glamour of the city through innovative technology never before showcased in a New York hotel. The hotel, located in Manhattan's Garment District, is notable for its extensive outdoor space and for its use of technology in its public spaces.